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Selbstkontrolle im Berufsfeld Public Relations
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Der Band bietet einen aktuellen berblick ber Ethik, Normen und Ttigkeit des Deutschen Rats fr Public Relations (DRPR) als der deutschen Institution freiwilliger Selbstkontrolle im Berufsfeld Public Relations. Ethische Grundlagen und Probleme der PR, berlegungen zu einer Branchen-Governance, die historische Entwicklung des DRPR, eine aktuelle Beschreibung seiner Aufgaben, Struktur, seiner Spruchpraxis und seines Wirkens sind konkrete Inhalte des Buchs. Darber hinaus enthlt der Band eine umfngliche Dokumentation der relevanten PR-Kodizes, von DRPR-Jahresberichten und Verlautbarungen, DRPR-Richtlinien und der DRPR-Spruchpraxis zwischen 1997 und 2008.
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