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Konzentration im Sortimentsbuchhandel

Konzentration im Sortimentsbuchhandel

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783834924582
Condition
New
Product Description

Der Konzentrationsprozess im deutschen Sortimentsbuchhandel schreitet seit Jahren unaufhaltsam voran. Rahmenbedingungen wie die Digitalisierung, technische Innovationen und das Konsumentenverhalten beeinflussen dies zustzlich. Kerstin Emrich untersucht die Ursachen und Auswirkungen dieses Prozesses fr den Bucheinzelhandel auf der Basis einer umfassenden Markt- und Wettbewerbsanalyse. Neben grundlegenden Strategien und Lsungsanstzen prsentiert die Autorin mit dem Convenience-Konzept eine konkrete, innovative Betriebsform.

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