Product Variety in Automotive Industry

Name: Product Variety in Automotive Industry
Brand: Springer Nature
SKU: 9783319019062
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Brand

Springer Nature

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9783319019062

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New

Product Description

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up tolatest trends.It focuses onthe dual structure of automotive industry inthe United States: onone hand,relatively few and large companies producing cars that apparently achieve a degree of market power throughproductdifferentiation, andon the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth studywith implications for both economic theory and the management of product variety.

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