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This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions whether professionally or privately to effectively engage in product pricing activities. Novel, straightforward and clearly structured, the Blackblot Market-Value Pricing Model (MVP Model), introduced in this book, employs a market-value-centric pricing process that offers step-by-step guidance on the managerial decisions that help determine a products price. This intentionally succinct, highly readable, and practical book provides practitioners with the knowledge and tools they need in order to approach pricing activities in an organized and efficient manner.
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