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Digitale Business-Strategien fr den Mittelstand

Digitale Business-Strategien fr den Mittelstand

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642171529
Condition
New
Product Description

Globaler Wettbewerb, krzere Produktlebenszyklen, steigende Kundenerwartungen und erhhter Preisdruck sind die Herausforderungen, denen sich Unternehmen verstrkt stellen mssen. Durch die Integration der Informations- und Kommunikationstechnologie in unternehmensinterne und -bergreifende Geschftsprozesse lassen sich operationale Effizienzsteigerungen und Kostensenkungen erzielen. Grounternehmen und global agierende Konzerne haben die Vorteile des E-Business erkannt und in die entsprechende Infrastruktur investiert, whrend in kleinen und mittelstndischen Unternehmen E-Business bisher eher selten Anwendung findet. Das Buch zeigt, wie auch kleine und mittelstndische Unternehmen von digitalen Business-Strategien profitieren knnen, und gibt praxisorientiert eine systematische Einfhrung in die wesentlichen organisatorischen, strategischen und technischen Aspekte des E-Business.

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