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Regionales Unternehmertum

Regionales Unternehmertum

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Brand
Springer Nature
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9783834926302
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Product Description

Das Lehrbuch verfolgt einen innovativen Ansatz, indem es den Einfluss des wirtschaftlichen Umfelds auf die Entwicklung von Unternehmen in den Mittelpunkt stellt. Die Autoren zeigen mithilfe neuartiger, interdisziplinrer Methoden auf, wie in Regionen, die unternehmerisches Verhalten frdern, neue Unternehmen entstehen und bestehende schnell wachsen, whrend anderswo Grndungen seltener sind und kleine Start-ups sich nicht weiterentwickeln oder frh wieder verschwinden. Grundlegend fr die Wechselbeziehungen zwischen wirtschaftlich weit entwickelten Regionen und erfolgreichen Unternehmen sind die Person des Unternehmers, die Unternehmensgeschichte und -kultur, seine Netzwerke sowie der Umgang mit Informationen und Innovationen. Praktische Unternehmensbeispiele illustrieren die Erfolgsfaktoren dieses neuen Ansatzes zum Entrepreneurship.

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