Fostering Consumer Well-Being

Name: Fostering Consumer Well-Being
Brand: Springer Nature
SKU: 9783031591440
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Product Details

Brand

Springer Nature

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Part Number

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9783031591440

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New

Product Description

This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations. The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government.

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