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Teams im Front End

Teams im Front End

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834961648
Condition
New
Product Description

In der frhen Phase des Innovationsprozesses (Front End) ist unternehmerisches Verhalten der Mitarbeiter in Form von Innovativitt, Initiative und Risikobereitschaft besonders erwnscht. Verena Holtorf untersucht, wie ein solches Verhalten aktiviert werden kann. Zur Beantwortung dieser Frage bercksichtigt sie insbesondere die fr das Front End sehr bedeutende Teamarbeit und deren Auswirkungen auf das unternehmerische Verhalten. Bisher in der Literatur nicht oder nur rudimentr thematisierte Aspekte des Front-End-Managements werden detailliert beschrieben und empirisch untersucht. Unter Einbeziehung der Entrepreneurship- und der Team-Forschung fhrt der ganzheitliche Analyserahmen zu einem erheblichen Erkenntnisgewinn.

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