Excellence in Innovation Management

Name: Excellence in Innovation Management
Brand: Springer Nature
SKU: 9783834961587
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Springer Nature

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9783834961587

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Product Description

Innovation management is commonly understood as a central system and function of a firms ability to keep up with developments in the market. Markus Sattler reviews the predictors of successful innovation management on firm level with a meta-analytic approach. His findings suggest that the role of knowledge management and an environment of learning are important success factors on which managers can have a substantial effect. Furthermore a clear managerial commitment to innovations and a sophisticated innovation process are further central predictors of a successful innovation management.

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