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Transformation von Fernsehformaten in die Volksrepublik China

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Springer Nature
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N/A
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GTIN
9783834965059
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New
Product Description

Der internationale Handel von Medienprodukten ist in der Praxis vermehrt zu beobachten. Die Frage, ob und wie ein Fernsehformat von einem Kulturraum in einen anderen erfolgreich bertragen und vermarktet werden kann, untersucht Birgit Bodenstein-Kppl anhand eines der grten Fernsehmrkte der Welt: China. Die Transformation von fiktionalen und nonfiktionalen Fernsehformaten nach China analysiert sie anhand von drei Fallstudien. Theoretisch begleitet wird der Transformationsprozess aus Sicht der Neuen Institutionenkonomie im chinesischen Kontext. Die Zusammenfhrung der theoretischen und empirischen Ergebnisse liefert Interessenten an der Internationalisierung von Medienprodukten wertvolle Handlungsempfehlungen.

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