Copied Die Bildung von strategischen Geschften in mittleren, international ttigen Unternehmen
Die Bildung von strategischen Geschften in mittleren, international ttigen Unternehmen
Die Bildung von strategischen Geschften stellt das Fundament der strategischen Planung dar und ist daher fr mittlere und grosse Unternehmen unverzichtbar. Umsomehr erstaunt es, dass kaum empirisch gesttzte Hilfestellungen zur Geschftsbildung existieren. Esther M. Thahabi entwickelt praktisch-normative Empfehlungen zur Geschftsbildung in Form von Basisvarianten, Entscheidungskriterien und eines Verfahrens. Grundlagen dieser Empfehlungen bilden eine systematische Literaturanalyse und -synthese sowie eine empirische, qualitative Untersuchung in Form von Fallstudien.
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