Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Entertaining Persuasion

Entertaining Persuasion

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834962010
Condition
New
Product Description

Spiele, die in unterhaltsamer Form der Werbung dienen, die sog. Advergames, sind mittlerweile zu einer gngigen Praxis geworden. Martin Waiguny untersucht, welche Wirkungen Advergames auf Kinder haben und zeigt auf, wie sich dies auch in Verhaltensabsichten und im Verhalten uert. Der Autor stellt die Unterschiede zwischen TV-Werbung fr Kinder und Advergames dar und kommt zu dem Schluss, dass sich die kognitive Verteidigung gegenber Werbemanahmen durch den Entertainment-Faktor stark reduziert, somit kann man diese als Entertaining Persuasion verstehen. Die Zusammenhnge werden empirisch mit Kindern im Alter zwischen 7 und 10 Jahren untersucht.

Available Colors
Available Sizes
1 Offer Price Range: $59.99 - $59.99
BEST PRICE

Single Product Purchase

$59.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$59.99 $59.99

$59.99
See Site In stock Visit Store

Similar Products

Design and Implementation of the Modern Mens Health Center

$159.99

The Efferent System of Cranial Nerve Nuclei: A Comparative Neuromorphological Study

$109.99

Discovery Science

$39.99

Efficient Solving of Arithmetic Constraint Systems with Complex Boolean Structure

$54.99

Reading the Archive of Earths Oxygenation

$169.99

The Resilience of the Hungarian Legal System since 2010

$59.99

South African Computer Science and Information Systems Research Trends

$99.99

The Limits to Certainty

$84.99

Geschlechtsspezifische Bildungsungleichheiten

$49.99

Principal Component Analysis

$229.00

Diagnostic Clusters in Shoulder Conditions

$119.99

Investment and Liquidity Constraints

$54.99

Organisationsprfung

$69.99

Intense Electron and Ion Beams

$109.99

Fate and Effects of Oil in Marine Ecosystems

$219.99

Dependable Network Computing

$219.99

MATLAB Machine Learning

$39.99

Kybernetische Analyse konomischer Makromodelle fr die Bundesrepublik Deutschland

$49.99

Science in Negotiation

$169.99

American Military Intervention in Unconventional War

$54.99

Early Childhood Care and Education and Equality of Opportunity

$54.99

Identification of Continuous-time Models from Sampled Data

$249.99

Sustainable Human Resource Management in Tourism

$199.99

Consuming Reality

$54.99

Frost, Drought, and Heat Resistance

$59.99

Hand and Wrist Injuries In Combat Sports

$79.99

Recent Advances in Intelligent Systems and Smart Applications

$219.99

Essenz der Fhrung

$59.99

Statistical Tools for Finance and Insurance

$84.99

Microencapsulation/Microgels/Iniferters

$39.99

Aus allen WeltteilenDie Arktis

$99.99

Nietzsche und die Folgen

$17.99

CAD/CAM Robotics and Factories of the Future

$54.99

NEWCAT: Parsing Natural Language Using Left-Associative Grammar

$39.99

Advanced Communication and Intelligent Systems

$129.99

Wissenschaftliche Verffentlichungen aus den Siemens-Werken

$59.99

Distorted Time Preferences and Structural Change in the Energy Industry

$109.99

Corporate Social Responsibility - Mythen und Manahmen

$39.99

Stupid as a Fish?

$44.99

Sensors

$219.99