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Storytelling. Eine Methode fr das Change-, Marken-, Qualitts- und Wissensmanagement

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642051104
Condition
New
Product Description

Warum war das neu eingefhrte Projekt ein Erfolg, ein anderes dagegen ein Fehlschlag? Was kann man aus erfolgreichen und weniger erfolgreichen Ablufen lernen? Wie kann ich das im Unternehmen vorhandene Wissen nutzen, um Zeit, Mhen und Kosten zu sparen? Das sind wichtige und kostenrelevante Fragen des Wissensmanagements. Ein Ansatz dafr ist das Storytelling, eine Methode des narrativen, auf Geschichten und Erzhlungen beruhenden Wissensmanagements, einsetzbar in allen Handlungsfeldern vom Qualitts- ber das Informations- bis zum Change Management: Beteiligte werden zu abgeschlossenen Projekten befragt, die Antworten werden in leicht verstndliche, spannende Geschichten verpackt.

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