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Sales Management Control Strategies in Banking

Sales Management Control Strategies in Banking

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834926531
Condition
New
Product Description

Not only have the global financial crisis, a changing regulatory environment, increasing competitive pressure, and changes in customer behavior created an overall difficult environment for banking institutions, but they have also increased the pressure on their sales performance. Based on the results of 300 interviews with sales executives of banks in Germany, Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.

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