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Erfolgreich im Pharma-Marketing

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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783834965592
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New
Product Description

Eine vortreffliche Chance, die im Arzneimittel- und Medizinproduktesektor hufig bersehen wird, ist die effektive Nutzung wissenschaftlicher und technischer Daten. So investieren Pharma- und Medical-Device-Unternehmen oft viel Geld in die Durchfhrung von Studien, setzen die erhaltenen Ergebnisse jedoch nicht gewinnbringend ein. Dieses Buch zeigt, wie man Produktmanagement und benachbarte medizinische und wissenschaftliche Abteilungen weiter professionalisieren kann. Es zeigt auf, wie man Synergien zwischen Medizin und Marketing ausschpft. Eine Vielzahl von anschaulichen Beispielen, Fallstudien und Tipps zum Anpacken ermglichen dem Leser die sofortige Umsetzung der vorgestellten Manahmen. Das Resultat sind schnelle Lsungen und rasche geldwerte Ergebnisse - ganz im Stil der bisherigen pragmatischen Workshop-Serien von Dr. Gnter Umbach unter www.umbachpartner.com.

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