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Geistiges Eigentum in China

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Springer Nature
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N/A
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GTIN
9783834919427
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Product Description

Schutz und Nutzung geistigen Eigentums werden besonders in Bezug auf China viel diskutiert. Die Rechtsdurchsetzung ist dort nach wie vor schwierig, nationale und lokale Gegebenheiten ndern sich stndig. Der vorliegende Band reflektiert praktische Erfahrungen und Strategien deutscher Unternehmen aus wissenschaftlicher und betrieblicher Perspektive und untersucht sie im aktuellen Kontext der chinesischen Wirtschaft und Gesellschaft. Es wird deutlich, dass beim Umgang mit Unternehmenswissen in viele Richtungen gedacht werden kann und muss.

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