Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Advanced Media Planning

Advanced Media Planning

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9781441987389
Condition
New
Product Description

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. Although this book provides a novel and advanced approach to media planning, the basics are covered as well, making the book suitable for trainees. The authors argue that current media planning is still too conventional, that while reach and frequency are not incorrect, they are certainly too simplistic for modern media planning. This book introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Reach patterns are an entirely new concept. Effective frequency, while not new, needs proper definition and an operational formula for its calculation, both of which are provided here. Other new concepts are introduced and shown to be necessary for choosing an appropriate media strategy. The media planning software, `Media Mania', designed by Peter Danaher, can be downloaded using the following link: http://www.mbs.edu/Media-Mania-Software/.

Available Colors
Available Sizes
1 Offer Price Range: $84.99 - $84.99
BEST PRICE

Single Product Purchase

$84.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$84.99 $84.99

$84.99
See Site In stock Visit Store

Similar Products

System Lifecycle Management

$109.99

Entwicklungspolitik und Partizipation in Senegal

$39.99

Identitten und Stereotype in grenzberschreitenden Verflechtungsrumen

$59.99

Kompendium digitale Fotografie

$44.99

Mechanobiology of Cell-Cell and Cell-Matrix Interactions

$169.99

Die Macht der digitalen Plattformen

$74.99

Source Code Analytics With Roslyn and JavaScript Data Visualization

$29.99

Securing the Rice Bowl

$109.99

Flexural Testing of Weld Site and HVOF Coating Characteristics

$54.99

Shakespeare's Cross-Cultural Encounters

$169.99

Investment fonds

$69.99

Celebrity and the Feminist Blockbuster

$19.99

Navigation (A True Book: Survival Skills)

$5.99

Professional Development for Primary Teachers in Science and Technology

$49.99

Mathematical Physiology

$79.99

Proceedings of the Third International Conference on Numerical Methods in Fluid Mechanics

$39.99

The Congruence Subgroup Problem - An Elementary Approach Aimed at Applications

$52.00

Gender, Work and Labour Markets

$59.99

Radiation Oncology for Pediatric CNS Tumors

$199.99

Modifizierte Muskelfunktionsprfung bei Multipler Sklerose

$64.99

Polynomial Identity Rings

$49.95

Magic Tree House: #13 Vacation Under the Volcano

$5.21

An Introductory Path to Quantum Theory

$44.99

Denkweisen groer Mathematiker

$79.99

RNA Polymerase III Transcription

$84.99

Assata- An Autobiography by Assata Shakur

$18.95

Programming Languages and Systems

$39.99

Freud's Mass Psychology

$54.99

Markenprofilierung durch produktbegleitende Dienstleistungen

$69.99

Controlling und Informationsmanagement in Strategischen Unternehmensnetzwerken

$99.00

Atlas of Sellar and Parasellar Lesions

$219.99

Bertrand Russell and the Origins of the Set-theoretic Paradoxes

$39.99

Empire, Religion and Revolution in Early Virginia, 1607-1786

$39.99

Solid-State NMR I Methods

$84.99

The Second Economy in Marxist States

$169.99

The Capable Executive

$39.99

Energiekonomik

$74.99

Zimbabwean Communities in Britain

$84.99

Electronic Governance and Open Society: Challenges in Eurasia

$54.99

Origin and Evaluation of Formation Pressures

$219.99