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Der Signalnavigator
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Wie gelingt es Unternehmen, frhzeitig zu erkennen, wie sie Prozesse fr erfolgreiche Produkt-, Dienstleistungs- und Verfahrensentwicklungen einleiten knnen? Dieses Buch stellt einen Leitfaden fr diesen strategischen Frherkennungsprozess vor und arbeitet anhand einer Reihe erfolgreicher und innovativer Unternehmen die Erfolgsfaktoren heraus. So erhalten sowohl groe als auch mittelstndische Unternehmen eine Anleitung, um ihre Innovationspotenziale abzuschtzen, Entscheidungen zu treffen und Verbesserungen einzuleiten. Mit vielen Beispielen und Checklisten.
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