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Springer Nature
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9783834927835
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Product Description

Unvorhergesehene Umbrche sind fr die Unternehmensfhrung besonders bedeutend. Jene Unternehmen, die sowohl positive als auch negative Vernderungen wahrnehmen und bereits vor deren Eintreten agieren, betreiben Strategische Frhaufklrung. Donia Lasinger fhrt eine fundierte Analyse ber die Strategische Frhaufklrung (SFA) durch. Sie untersucht den Prozess der Wahrnehmung, Erkennung und Nutzung schwacher Signale in 'best-practice'-Unternehmen anhand erfolgreicher Produktinnovationen. Daraus leitet sie kritische Erfolgsfaktoren in Form von Hypothesen ab und entwickelt ein SFA-Gesamtmodell.

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