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Public Relations
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Erfolgreiche ffentlichkeitsarbeit basiert auf der sorgfltigen Planung und Ausfhrung von praxiserprobten Manahmen. Dieses Buch liefert Grundlagenwissen in Verbindung mit konkreten Arbeitsanleitungen fr die Praxis und hilft PR-Einsteigern durch einfache, schnell nachvollziehbare Schritt-fr-Schritt-Anleitungen. Anschauliche Beispiele helfen dabei, die wichtigsten Basis-Aufgaben des PR-Alltags zu meistern. Die Leser erfahren, wie PR strategisch geplant wird, wie Pressekampagnen durchgefhrt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten fr die Kommunikation mit wichtigen Dialoggruppen eingesetzt werden.
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