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Preismanagement auf Business-to-Business-Mrkten
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Unternehmen beklagen einen stetig wachsenden Preisdruck und die Erosion ihrer Preise. Insbesondere auf Business-to-Business Mrkten ist die Professionalisierung des Preismanagements einer der wichtigsten Stellhebel zur Profitsteigerung. Namhafte Experten aus Wissenschaft und Praxis stellen in ihren Beitrgen zentrale Entscheidungsfelder hinsichtlich der Preisstrategie, Preisinstrumente, Preisfindung und der Umsetzung von Preismanahmen auf Business-to-Business Mrkten vor. Erfahrungsberichte aus zahlreichen Branchen zeigen darber hinaus konkrete Anwendungsbeispiele und Best Practices auf. Preismanagement auf Business-to-Business-Mrkten ist ein wissenschaftlich fundierter und gleichsam anwendungsorientierter Leitfaden fr ein erfolgreiches Pricing in diesen Mrkten.
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