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Nicht nur hervorragende Produkte knnen zu Wettbewerbsvorteilen fhren, auch durch das Angebot zustzlicher Dienstleistungen knnen Firmen sich von der Konkurrenz unterscheiden. Dieses Buch zeigt, wie Engineering-Leistungen, Rund-um-die-Uhr-Service, Finanzierungsdienste sowie Up-grading und Entsorgung strategisch zu Wettbewerbsvorteilen entwickelt werden knnen. Praxisberichte erfolgreicher Vorreiterfirmen werden in ein Konzept einer zielgerichteten Strategieentwicklung eingeordnet. Diese Vorgehensweise erlaubt dem Leser, fr das eigene Unternehmen Orientierung und Handlungsanleitungen zu finden.
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