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Innovatoren

Innovatoren

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834927354
Condition
New
Product Description

Innovatoren sind als wichtiger Erfolgsfaktor von Innovationen nachgewiesen und anerkannt. Die Identifikation von Innovatoren stellt jedoch fr viele Unternehmen eine groe Herausforderung dar. Martina Mansfeld zeigt wesentliche Persnlichkeitsmerkmale von Innovatoren auf und legt dar, wie sich die Persnlichkeitsprofile verschiedener Innovatorenrollen voneinander unterscheiden. Als Datenbasis verwendet die Autorin 190 Fragebgen mit Mitarbeitern aus forschungsintensiven Industrien. Sie leitet Handlungsempfehlungen fr Unternehmen ab, um Innovatoren frhzeitig identifizieren und langfristig binden zu knnen.

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