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Technischer Vertrieb

Technischer Vertrieb

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783642571657
Condition
New
Product Description

Im Grundlagenwerk Technischer Vertrieb werden Modelle und Instrumente fr die Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs systematisiert und praxisbezogen aufbereitet. Zur Vorbereitung konkreter Marketingentscheidungen im Business-to-Business-Bereich werden Methoden der Markt- und Kundenforschung, des Rechnungswesens, der Wirtschaftlichkeitsrechnung sowie die Strategien der Marktbearbeitung behandelt. In dieser zweiten Auflage wurden die Inhalte neu gegliedert, berarbeitet und teilweise erweitert. Sie umfasst alle notwendigen Grundlagen und berlsst spezielle Anforderungen den weiteren Werken der Herausgeber im gleichen Verlag. So entsteht ein eng verzahntes Informationswerk von hoher Qualitt.

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