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Stereotype?
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Product Details
Frauen sind jung, schn und schlank. Mnner sind harte Jungs, die Tlpel in der Kche oder sehen einfach nur gut aus. Die Klage darber, dass die Werbung Frauen und Mnner auf solche Stereotypen reduziert, ist ebenso alt wie die Befrchtungen, dass diese Stereotypen gesellschaftliche Auswirkungen haben. Gelten sie heute noch? Dieses Buch zieht Bilanz nach rund 50 Jahren Forschung zu Werbung und Geschlechterstereo-typen und legt neue Ergebnisse aus der Analyse von Werbung vor sowie darber, wie Rezipientinnen und Rezipienten mit solcher Werbung umgehen.
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