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Marketinghandbuch Licensing
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Product Details
Licensing spielt in der Konsumgterindustrie und im Dienstleistungssektor eine wichtige Rolle. Unternehmen nutzen Lizenzthemen, Prominente oder Marken, um die Attraktivitt ihrer Produkte fr den Konsumenten zu erhhen. Und Marken werden von Unternehmen bewusst so aufgebaut, dass sie mit Licensing zustzliche Umstze erzielen knnen. Das Marketinghandbuch Licensing" gibt Antworten auf Fragen wie: Wie ist die Wertschpfungskette im Licensing aufgebaut? Wie agieren die beteiligten Partner untereinander? Wie baut man ein Lizenzthema auf? Wie erkenne ich ein Erfolg versprechendes Lizenzthema? Mit Praxisbeitrgen zu erfolgreichen Lizenzthemen wie Star Wars und Germanys next Topmodel. Ein Muss fr alle, die Erfolg mit Licensing haben wollen!.
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