Copied Social Media Management
Social Media Management
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields. While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic. Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engineoptimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Each chapter starts with one or more teaser questions to arouse the readers interest, which will be clarified per topic. The second edition also provides ample self-test materials and reflection exercises.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$84.99 | $84.99 |
|
$84.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Verflssigtes Ammoniak als Lsungsmittel
$79.99
Educational Innovation in Economics and Business II
$109.99
Identity, Marginalisation, Activism, and Victimhood in Egypt
$109.00
Consumer Awareness and Textile Sustainability
$99.00
Entangled Ecologies as Metaphors of State Design
$129.99
Soviet-Egyptian Relations
$44.99
Fortran
$59.99
Theorie und Forschung
$69.99
Handbuch zur Erkundung des Untergrundes von Deponien und Altlasten
$89.00
Molecular and Cellular Effects of Nutrition on Disease Processes
$129.00
Fungal Immunology:
$169.99
Kultur in den internationalen Beziehungen
$19.99
Western Anti-Communism and the Interdoc Network
$109.99
Regional Organizations in International Society
$84.99
The Eye in Pediatric Systemic Disease
$329.99
Business Development in Emerging Markets
$69.99
Perelmans New Rhetoric as Philosophy and Methodology for the Next Century
$109.99
Proceedings of the International Congress on Information and Communication Technology
$169.00
Programming Language Implementation and Logic Programming
$39.99
Legalitt ohne Legitimitt?
$44.99
The Rose Legacy
$5.21
Earthworm Ecology
$109.99
Critical Discursive Psychology
$109.99
Formal Demography
$169.99
Progress in Mathematical Fluid Dynamics
$59.99
Schliessende Statistik
$64.99
Haptic Interaction
$169.99
Strategie als Kunst des Mglichen
$79.99
Speaking History
$19.99
The Diffusion of Medical Innovations
$109.99
Secondary Metabolites of Plant Growth Promoting Rhizomicroorganisms
$109.99
Islamic FinTech
$169.99
Readings of Wittgensteins On Certainty
$109.99
Multiple Sequence Alignment Methods
$84.99
Mastering Endovascular Techniques
$179.99
Green Infrastructure
$169.99
The Slow Inward Current and Cardiac Arrhythmias
$219.99
First CHAMP Mission Results for Gravity, Magnetic and Atmospheric Studies
$219.99
Enzymes of Lipid Metabolism II
$84.99
Smart Card Research and Advanced Applications
$54.99
