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Electronic Business und New Economy
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Das Internet bewirkt das Zusammenflieen von Kommunikation und Computing und lst damit eine tiefgreifende Vernderung in der Geschftswelt aus. Diese "New Economy" wird charakterisiert durch schnelle Informationsbermittlung entlang der Prozeketten und damit die Chance zur Eliminierung aller Zwischenpuffer in Form von Lagern, Wartezeiten und Zahlungsfristen. Dazu gilt es, neue Techniken und Verfahren zu beherrschen: Internet-Technologie, Intranet, Extranet, Virtual Private Network, gesicherte Daten-bertragung, Entwicklung des WWW, elektronische Marktpltze und mobile Computing. Diese und weitere Themen werden in dem Buch umfassend, klar und verstndlich dargestellt. Der Leser erhlt Anregungen und Modelle, wie er diese neuen Werkzeuge wirkungsvoll im eigenen Unternehmen nutzen kann.
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