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Pricing Praxis der optimalen Preisfindung

Pricing Praxis der optimalen Preisfindung

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783642588617
Condition
New
Product Description

Schwerpunkte des Buches sind die Wettbewerbsstrategie und die Integration der Kostenanalyse in den marktbedingten Preisbildungsproze. Die Autoren erklren, wie die Rentabilitt eines Unternehmens trotz starker Konkurrenz erhalten werden kann. Und zwar mu der Wettbewerb gelenkt werden, anstatt lediglich auf die Konkurrenz zu reagieren. Der Leser erfhrt einfache, aber uerst wirkungsvolle finanzielle Techniken zur Integration der Kostenfrage in Marketingentscheidungen. Schlielich werden Gewinnmglichkeiten erlutert, die sich aus einer Marktsegmentierung ergeben, ebenso wie die spezifischen Techniken zur Erreichung dieser Segmentierung.

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