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Risikoorientiertes Anlaufmanagement
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Die Gestaltung des Anlaufs fr neue Produkte gewinnt fr die Unternehmen zunehmend an Bedeutung. Risiken und Strfaktoren nehmen Einfluss auf das Erreichen geplanter Zielstellungen. Insbesondere fr Entscheidungstrger mittelstndischer Unternehmen besteht vor diesem Hintergrund der Bedarf, eine strukturierte Vorgehensweise zur Untersttzung der Zielerreichung zu erhalten. Jrg Nagel untersucht entsprechend des zeitlichen Horizonts strategische und operative Inhalte eines risikoorientierten Anlaufmanagements. Er entwickelt eine Methodik zur Untersttzung der Planung und Steuerung des Anlaufs unter Risikogesichtspunkten.
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