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Erfolgreich in China
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Dieses Buch bietet brandaktuelle Informationen aus persnlichen Kontakten und Erlebnissen des Autors in China in Zusammenhang mit Recherchen aus chinesischen, deutschen und amerikanischen Medienquellen. Es liefert alles Wissenswerte ber die Informationsbeschaffung, die Finanzierung, die erfolgreiche zielgerichtete Kontaktaufnahme in China sowie Aufbau und Pflege der notwendigen Beziehungen zu Chinesen durch Kulturkenntnisse (z.B. Benehmen, Beschenken, Vertragsgestaltung, versteckte Botschaften). Der Autor gibt umfassende Hintergrundinformationen ber Sitten, Unsitten, Reisen in China, Standortauswahl, Rechtsformen etc. Eine ausfhrliche aktuelle Adressensammlung fr smtliche Geschftsflle findet der Leser im Anhang. Der leichte und unterhaltsame Stil macht dieses Buch auch zu einer anregenden Lektre fr "zwischendurch".
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