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Die Zukunft des deutschen Gesundheitswesens
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Der Pharma-Healthcare-Sektor von McKinsey verffentlicht neue Erkenntnisse im Bereich Gesundheitskonomie. Die Gesundheitsausgaben steigen in allen hochentwickelten Lndern unaufhaltsam. Immer wieder wird versucht, die Situation in den Griff zu bekommen, oft durch einzelne "cost-cutting-Manahmen". In dem Buch werden die wichtigsten Entwicklungen beschrieben, die das deutsche Marktgefge in den nchsten Jahren beeinflussen werden. Fr jeden "Spieler" des Systems werden praktische Optionen skizziert. Sehr spannend dadurch, da durch den Mix der Zielgruppen die Lsungen durchaus kontrovers aufgenommen werden knnen. Erfahrungen mit innovativen, auslndischen Konzepten runden das Thema ab.
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