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From Idea to Innovation
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Product Details
The book assists in bringing together the three stakeholders of an innovation inventor, decision maker and organization. These stakeholders have conflicting requirements and the book offers advice on how andby what methods they can communicate andthe informationthat isexpected and required in different phases of innovation. The perspectives of inventor, decision maker and organization are integrated in a business model that enables a common language and communication platform for the inevitably emerging tension field and that allows for asking and answering the right questions.
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