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Internet-Based Customer Value Management

Internet-Based Customer Value Management

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319098555
Condition
New
Product Description

Customervaluemanagement is a managerial approach in which customers are perceived as the companys asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value propositionto enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The authors approach is not limited by branches or sectors differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

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