Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Market Entry into the USA

Market Entry into the USA

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319171234
Condition
New
Product Description

This book connects a buying psychology driven by American beliefs and values with a companys go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its go/no-go decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

My Books Every Day Exploring With STEM Grade 2 Classroom Set

$636.95

Erfolgsfaktoren in kleinen Dienstleistungsunternehmen

$59.99

Methodological Issues of Longitudinal Surveys

$139.99

Nichtlineare Regelungssysteme

$69.99

Preschool Time

$5.96

Gender, Displacement, and Cultural Networks of Galicia

$129.99

Mediation and Alternative Dispute Resolution in Modern China

$109.00

Advanced Design Techniques for RF Power Amplifiers

$84.99

Praktische Physik

$49.99

ITNG 2023 20th International Conference on Information Technology-New Generations

$279.99

Arroz con frijoles

$4.49

The Active Image

$99.00

Trusted Computing - Challenges and Applications

$69.99

Dokumentarisches Interpretieren als reflexive Forschungspraxis

$64.99

Land Use Dynamics in a Developing Economy

$39.99

Die Lebendige Masse

$59.99

Plant DNA Infectious Agents

$84.99

Unresolved problems in Haemophilia

$54.99

Information and Business Intelligence

$39.99

Study of Travelling Interplanetary Phenomena 1977

$219.99

Modelling the Fate of Chemicals in the Environment and the Human Body

$299.99

Die Struktur des Versicherungsbetriebes

$59.99

Dynamics of the Magnetosphere

$84.99

The Doctrine of Being in Hegels Science of Logic

$99.99

Deutsche Gegenreformation und deutsches Barock

$89.99

Digitale Systeme

$69.95

Corporal Punishment in Rural Schools

$54.99

Gemeinwesendiakonie als strategische Orientierung kirchlicher Trger

$44.99

Representations of Permutation Groups I

$29.99

Ubiquitous Security

$99.99

Modelling and Observation of Exhaust Gas Concentrations for Diesel Engine Control

$109.99

Modeling Performance Measurement

$54.99

Drones in Society

$44.99

Schlsselakteure der Endlager-Governance

$49.99

Leadership, Management and Command

$99.99

Deep Inelastic Positron-Proton Scattering in the High-Momentum-Transfer Regime of HERA

$109.99

Biology of Stress in Farm Animals: An Integrative Approach

$169.00

Using Microsoft Dynamics AX 2009

$44.99

Sozialwissenschaftliche Methoden und Methodologien: Temporalitt Prozessorientierung Gedchtnis

$39.99

Strategic Thinking in Tactical Times

$129.99