Customer Value Generation in Banking

Name: Customer Value Generation in Banking
Brand: Springer Nature
SKU: 9783319199375
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Springer Nature

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9783319199375

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The banking sector is undergoing a process of fundamental transformation mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st centurys banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the Zurich model for a customer-centricbanking architectureenabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

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