Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

User Experience Is Brand Experience

User Experience Is Brand Experience

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030298685
Condition
New
Product Description

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Testing Times

$49.99

Spectral Analysis of Dimensional Random Matrices

$249.99

Innovation and Firm Performance

$84.99

The Ecology and Semiotics of Language Learning

$84.99

Diabetes and Exercise

$229.00

Advanced Computer Systems

$129.00

Serving the Community Text Set: Grade 2

$275.00

Analyse der Fette und Wachsarten

$59.99

Analog Circuit Theory and Filter Design in the Digital World

$129.99

Produktrecycling im Maschinenbau

$84.99

Contaminated Soil 88

$429.00

Optical Information Processing

$39.99

Parallel Genetic Algorithms

$109.99

Segmentation in Social Marketing

$119.00

Role of Microorganisms in Pathogenesis and Management of Autoimmune Diseases

$219.99

Implizites Vermitteln

$64.99

Development in Latin America

$109.99

PET/CT in Infection and Inflammation

$79.99

Advances in Aeronautical Informatics

$119.99

Lawn Boy

$5.96

Legal Protection against Breaches of Duty on the Part of the German Works Council A Fata Morgana?

$84.99

Building High-Performance, High-Trust Organizations

$39.99

Das Geheimnis der Brse: Die Anlagestrategie

$84.99

Boys' Pick Grades 6-8

$130.00

The Scottish Enlightenment and Hegels Account of Civil Society

$169.00

Economic Analysis of Housing Policy in Japan

$129.99

Java 7 Recipes

$49.99

Advances in Web-Age Information Management

$39.99

Irreversible Properties of Type II Superconductors

$39.99

Statistical Methods in Biomarker and Early Clinical Development

$159.99

Building Global Mindsets

$109.99

Vertex Detectors

$169.99

Philomathes

$169.00

Basic and Applied Zooplankton Biology

$84.99

Herpes Simplex Virus

$109.00

Word Art + Gesture Art = Tone Art

$179.99

Produktionsprogrammplanung bei variantenreicher Flieproduktion

$64.99

Adjektivfolgen

$59.99

Krankenhuser auf dem Weg in den Wettbewerb

$59.99

Women's Health in Autoimmune Diseases

$109.99