Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

User Experience Is Brand Experience

User Experience Is Brand Experience

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030298685
Condition
New
Product Description

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Farmer Will Allen and the Growing Table

$5.21

Trends in Elementary Particle Theory

$84.99

Co-operative Banking Networks in Europe

$159.99

Operations Research

$39.99

A Natural Language and Graphics Interface

$109.99

D.H. Lawrence: The Early Philosophical Works

$169.99

Moderner Rechnungswesenunterricht 2020

$89.99

Digital Interactive TV and Metadata

$169.99

The Particulate Air Pollution Controversy

$84.99

Sustainable Development Goals

$169.99

Kindergeld

$44.99

City Diplomacy

$169.99

Environmental Impact Assessment

$54.99

Antibiotics

$84.99

Covid-19 Pandemic and Economic Development

$139.99

Information, Knowledge, and Technology for Teaching and Research in Africa

$44.99

Vieweg Handbuch Maschinenbau

$69.99

Grorumige Bodenkontaminationen

$59.99

Genetics of Fungi

$39.99

Decision Economics: In the Tradition of Herbert A. Simon's Heritage

$109.99

Standards fr alle

$29.99

Community College Models

$219.99

Some Aspects of Diffusion Theory

$69.95

Nonstandard Asymptotic Analysis

$29.99

Extrarenale, membranvermittelte Akutwirkungen von Mineralokortikoiden

$54.99

Ordered Sets

$99.99

Unternehmenskooperationen im EG-Binnenmarkt

$59.99

Water Resources Management

$169.99

Intellectual Property Issues

$84.99

Statistical Image Processing and Multidimensional Modeling

$129.00

Hot Spots in the Climate System

$109.99

Affect Theory, Genre, and the Example of Tragedy

$79.99

Das Insolvenzverfahren

$59.99

The Twilight Zone - Graphic: The Odyssey of Flight 33

$8.21

Ooo, Baby Baby - A Little Book of Love by Sandra Boynton

$7.99

Internationales Handels- und Logistikrecht

$49.99

Wandel im Handel

$59.99

The Entrepreneurial Dynamics in Italy

$59.99

Leben ohne Tod?

$19.99

Werkzeugmaschinen Fertigungssysteme 1

$84.99