Total Revenue Management (TRM)

Name: Total Revenue Management (TRM)
Brand: Springer Nature
SKU: 9783030469856
Availability: InStock

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Product Details

Brand

Springer Nature

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Part Number

GTIN

9783030469856

Condition

New

Product Description

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

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