Copied B2B Marketing
B2B Marketing
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also and much more importantly finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$54.99 | $54.99 |
|
$54.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Henry George and How Growth in Real Estate Contributes to Inequality and Financial Instability
$54.99
Betriebliches Arbeitsfhigkeitsmanagement
$17.99
Emergent Properties in Natural and Artificial Dynamical Systems
$129.00
Aphasia A Social Approach
$109.99
Government and Markets
$169.99
Reflexivity in Social Research
$54.99
A Concise Introduction to Linear Algebra
$59.99
Key Issues in Translation Studies in China
$139.00
Econometric Modelling of Stock Market Intraday Activity
$109.99
Biggest, Strongest, Fastest
$5.21
GI 17. Jahrestagung Computerintegrierter Arbeitsplatz im Bro
$69.99
Coding and Iterative Detection for Magnetic Recording Channels
$84.99
Some Aspects of Brownian Motion
$49.95
Applications in Statistical Computing
$54.99
Participatory Research in the Post-Normal Age
$54.99
Der Einflu der Art, der Korngre und der Kationenbelegung von Montmorillonit auf sein thermochemis
$59.99
Oculoplastics and Orbit
$159.00
Asset Pricing
$84.99
Policy-Making in EU Security and Defense
$54.99
Silent Spring by Rachel Carson
$18.99
Autoritarismus in Mittel- und Osteuropa
$59.99
Imaging of Alimentary Tract Perforation
$109.99
The Palgrave Handbook of Infertility in History
$249.99
Modelling Unemployment Insurance
$89.00
Galois Theory
$74.95
Biology and Information
$54.99
Wavelet Transforms and Time-Frequency Signal Analysis
$169.99
Lichtoptische Herstellung und Diskussion der Faltungsquadrate parakristalliner Gitter
$59.99
Computer Dimensionen
$69.99
Immunotherapy for Pediatric Malignancies
$179.99
Soziales im Netz
$79.99
Byzantine Dress
$129.99
Broadband Communications
$219.99
Labour Rights in Crisis
$54.99
Women at the Top
$109.99
Philosophical Analysis in Latin America
$169.99
Artificial Intelligence in Medicine
$54.99
Human Monoclonal Antibodies
$169.99
Mathematical Aspects of Scientific Software
$54.99
Patientenvertrauen in Krankenhuser
$59.99
