Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

B2B Marketing

B2B Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783030542917
Condition
New
Product Description

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also and much more importantly finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Available Colors
Available Sizes
1 Offer Price Range: $54.99 - $54.99
BEST PRICE

Single Product Purchase

$54.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$54.99 $54.99

$54.99
See Site In stock Visit Store

Similar Products

A Ray of Light (Hardcover)

$14.99

Markov Decision Processes in Practice

$299.99

Polyhydroxyalkanoates from Palm Oil: Biodegradable Plastics

$54.99

Goerg Britting

$69.99

Aluminum Matrix Composites Reinforced with Alumina Nanoparticles

$39.99

Ottoman High Politics and the Ulema Household

$54.99

Europeanization of Environmental Policies and their Limitations

$159.99

Gettysburg

$5.21

Digital Influence

$37.99

Aktien

$59.99

Comparative Risk Assessment and Environmental Decision Making

$169.00

Amazing Scientists: The Astronaut With a Song for the Stars

$5.96

Analytical Family Demography

$169.99

Building Capacity in Institutional Research and Decision Support in Higher Education

$129.00

"Ein Stck Himmel"

$29.99

Introduction to Mechanics of Particles and Systems

$39.99

Electronics Production Defects and Analysis

$139.99

Wasserbau

$54.99

Strengthening and Retrofitting of Existing Structures

$199.99

Die Public Relations von Mega-Events

$64.99

Development and Testing of Hand Exoskeletons

$109.99

Fuzzy-Like Multiple Objective Multistage Decision Making

$199.99

Advances in Natural Hazards and Hydrological Risks: Meeting the Challenge

$169.99

Molecular Insect Science

$219.99

Old MacDonald Had a Spooky Farm

$7.49

Fuzzy Geometric Programming Techniques and Applications

$54.99

The Rise and Fall of the Victorian Three-Volume Novel

$89.99

Meaning and Ideology in Historical Archaeology

$109.99

Adaptation in Turkish Literature, Cinema and Media

$139.99

Decision Science for Future Earth

$59.99

Sonderfragen auf dem Gebiet der kurzwelligen Antennen

$59.99

Yarrowia lipolytica

$199.99

Lake Systems from the Ice Age to Industrial Time

$169.99

Erschpfte Familien

$74.99

Hollywoods South Seas and the Pacific War

$54.99

Neighborhood Rebels

$109.99

Kreativitt im Kontext von Corporate Entrepreneurship

$59.99

Between People and Statistics

$54.99

Archaeology and Preservation of Gendered Landscapes

$109.99

Cooking Poems: Rice Pudding / Arroz con leche

$5.21