Breaking News!
60% Off the Hottest Halloween Costumes & Accessories

Marketing to the Aging Population

Best Price (Coupon Required):
Buy Marketing to the Aging Population for $63.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
Click “Get Coupon & Buy” to copy the code and unlock the deal.

Set a price drop alert to never miss an offer.

1 Offer Price Range: $69.99 - $69.99
BEST PRICE

Single Product Purchase

$63.00
@ Link.springer.com with extra coupon

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
$69.99 $69.99

10% OFF
This deals requires coupon
$63.00
See Site In stock Visit Store

Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031130960
Condition
New
Product Description

This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.

Available Colors
Available Sizes

Reviews

0
0 reviews
5 stars
4 stars
3 stars
2 stars
1 star

Questions & Answers

Similar Products

Parallel Processing and Applied Mathematics, Part II

Parallel Processing and Applied Mathematics, Part II

$39.99
Kommunale Konkordanz- und Konkurrenzdemokratie

Kommunale Konkordanz- und Konkurrenzdemokratie

$69.99
Scholar Zone Summer Math Grade 4 (2 Scholar)

Scholar Zone Summer Math Grade 4 (2 Scholar)

$130.00
Littlewood-Paley and Multiplier Theory

Littlewood-Paley and Multiplier Theory

$39.99
Random Destinations

Random Destinations

$49.99
Time, Life & Memory

Time, Life & Memory

$79.99
Wissenschaftsgeschichte der ADHS

Wissenschaftsgeschichte der ADHS

$34.99
Sein, Wahrheit, Welt

Sein, Wahrheit, Welt

$99.99
Broadband Networks, Smart Grids and Climate Change

Broadband Networks, Smart Grids and Climate Change

$84.99
Seismic Modelling and Pattern Recognition in Oil Exploration

Seismic Modelling and Pattern Recognition in Oil Exploration

$84.99
Trends in Hepatology

Trends in Hepatology

$39.99
Transport Processes in Ion-Irradiated Polymers

Transport Processes in Ion-Irradiated Polymers

$169.99
Physical Chemistry of, in and on Silicon

Physical Chemistry of, in and on Silicon

$39.99
The Subject of Speech Perception

The Subject of Speech Perception

$109.99
Die Energiewende finanzierbar gestalten

Die Energiewende finanzierbar gestalten

$37.99
Maschinenhen

Maschinenhen

$59.99
Vorsorgender und nachsorgender Hochwasserschutz

Vorsorgender und nachsorgender Hochwasserschutz

$49.99
Extra Dimensions in Space and Time

Extra Dimensions in Space and Time

$149.00
The Conservative Counter-Revolution in Britain and America 1980-2020

The Conservative Counter-Revolution in Britain and America 1980-2020

$39.99
Raspberry Pi System Software Reference

Raspberry Pi System Software Reference

$27.99
Pro Full-Text Search in SQL Server 2008

Pro Full-Text Search in SQL Server 2008

$49.99
Integrated Nanomaterials and their Applications

Integrated Nanomaterials and their Applications

$139.00
Postcolonial Indigenous Performances

Postcolonial Indigenous Performances

$39.99
Einsteins Brain

Einsteins Brain

$44.99
Familienunternehmen

Familienunternehmen

$49.99
Praxishandbuch Anwalt des Kindes

Praxishandbuch Anwalt des Kindes

$74.99
Untersuchungen ber die Leuchtanregung in hochfrequenten Plasmaflammen

Untersuchungen ber die Leuchtanregung in hochfrequenten Plasmaflammen

$59.99
Frontiers in Games and Dynamic Games

Frontiers in Games and Dynamic Games

$69.99
The Soils of Iran

The Soils of Iran

$129.00
Knstliche Intelligenz verstehen

Knstliche Intelligenz verstehen

$54.99
Cusped Shell-Like Structures

Cusped Shell-Like Structures

$54.99
Das intramyokardiale Elektrogramm (IMEG)

Das intramyokardiale Elektrogramm (IMEG)

$59.99
Emerging Technologies for Waste Valorization and Environmental Protection

Emerging Technologies for Waste Valorization and Environmental Protection

$84.99
Assessing Quality in European Educational Research

Assessing Quality in European Educational Research

$54.99
Phenomenological Inquiry in Psychology

Phenomenological Inquiry in Psychology

$199.99
N Nitrogen

N Nitrogen

$429.00
Funktionale Gestaltbildung

Funktionale Gestaltbildung

$69.99
450 MHz  Frequenz fr kritische Infrastrukturen

450 MHz Frequenz fr kritische Infrastrukturen

$17.99
From Striving to Thriving Writers

From Striving to Thriving Writers

$29.24
Logic Without Gaps or Gluts

Logic Without Gaps or Gluts

$84.99
previous
next