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Hotelmanagement

Hotelmanagement

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783540617464
Condition
New
Product Description

Dieses Buch richtet sich an Studenten wirtschaftswissenschaftlicher Touristikstudiengnge, Hotelfachschler und Praktiker, die sich mit Hotelmanagement befassen. Dargestellt werden die hotelrelevanten Merkmale der Dienstleistungsproduktion, weiter die Hotelformen und der Hotelmarkt in Deutschland in seiner Struktur und seinen Marktperspektiven. Zentral ist das Kapitel ber Marketing. Darin nimmt die Produktpolitik eine vorrangige Stellung ein. Sie umfat Funktionen wie Standort, Qualittssicherung, die Markenkomponente sowie Aspekte der kologie.

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