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Erfolgreich am Markt
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Der Marktdruck erfordert von den Unternehmen gleichzeitig die Erhhung der Qualitt, die Senkung der Kosten, die Einbeziehung der Zulieferer in die Wertschpfungskette und die Orientierung am Zeitwettbewerb durch Verkrzung der Prozesse. Um diese Quadratur des Kreises zu realisieren, mssen die Verantwortlichen wissen, mit welchen Managementkonzepten sie eigene Strategien fr ihr Unternehmen entwickeln knnen. Das Buch bietet eine Hilfestellung bei der Auswahl des jeweils adquaten Konzepts. Gleichzeitig liefert es einen berblick ber die in anderen Unternehmen umgesetzten Strategien. Mit Praxisbeispielen aus erfolgreichen Unternehmen.
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