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Amerikageschfte mit Erfolg
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Der internationale Wettbewerb hat sich in den letzten Jahren ganz erheblich verschrft. Unternehmen, die heute darauf bedacht sind, ihre Wettbewerbsposition zu verbessern oder auch nur zu halten, sind gezwungen, neue Mrkte zu erschlieen, um zu berleben. Der US-amerikanische Markt mit seiner riesigen Kaufkraft wchst schneller als der europische Markt. Die Wirtschaft des Landes ist stabil, zukunftsorientiert und aufnahmefhig fr innovative Produkte und Dienstleistungen. Das vorliegende Buch macht den Leser mit den Besonderheiten des US-amerikanischen Marktes vertraut, fhrt ihm die grten Stolpersteine vor Augen und liefert ihm das ntige Know-how fr den erfolgreichen Markteinstieg.
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