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Das einzigartige Unternehmen
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Jenseits gngiger Managementkonzepte zeigt dieses Buch Mglichkeiten auf, wie Unternehmen auf Basis ihrer spezifisch gewachsenen Potenziale ihren Weg zur Einzigartigkeit finden knnen. Im Mittelpunkt des Ansatzes steht der "Potenzialscanner": diese Toolbox hilft, die bereits vorhandenen, aber nicht bekannten oder nicht systematisch genutzten Strken des Unternehmens zu identifizieren, die als verborgene Schtze in Fhigkeiten, Wissensbestnden, spezifischen Ablufen o.. liegen knnen. Sechs Fallbeispiele schildern konkrete Anwendungsflle aus Unternehmen und zeigen, mit welchem Ergebnis der Potenzialscanner dort eingesetzt wurde. "Lessons learned" runden die Darstellung ab.
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