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Springer Nature
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9783642574870
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Das Verstndnis des einstigen Modewortes "E-Commerce" hat sich verschoben. Nicht lnger stehen vage Prognosen im Mittelpunkt. Der vorliegende Band unterzieht die Potenziale des Technologieeinsatzes und ihrer nachhaltigen konomischen Verwertung einer realistischen Analyse. Namhafte Wissenschaftler und Praktiker geben einen berblick ber die aktuelle Forschung sowie Anwendungen in den Bereichen Netze, Mrkte, Dienste und Technologien. Dabei werden die Mglichkeiten der Umsetzung innovativer wissenschaftlicher Anstze in die Praxis, aber auch des Transfers praxisrelevanter Problemstellungen in die Forschungslabors sowohl aus konomischer als auch aus informationstechnischer Sicht beleuchtet.

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