Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Modern Marketing Communications

Modern Marketing Communications

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9780216926943
Condition
New
Product Description

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.

Available Colors
Available Sizes
1 Offer Price Range: $39.99 - $39.99
BEST PRICE

Single Product Purchase

$39.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$39.99 $39.99

$39.99
See Site In stock Visit Store

Similar Products

Heat Conduction

$84.99

Alzheimer's Disease

$169.99

Telefonumfragen in Deutschland

$64.99

Radio-Technik fr Amateure

$84.99

Author's Purpose Grade 3 Differentiation Pack

$5.99

Learning to Classify Text Using Support Vector Machines

$84.99

Intracellular Protein Catabolism

$39.99

Welcome Books-Real People: Ellen Ochoa (Spanish)

$3.71

Girls and Aggression

$109.99

Ultimate Performance Analysis Tool (uPATO)

$54.99

Anwendungen der Potentialtheorie auf geophysikalische Felder

$69.99

Progress in Anterior Eye Segment Research and Practice

$54.99

Brand Growth Barriers

$54.99

Digital Transformation and Global Society

$109.99

Lenin's Electoral Strategy from Marx and Engels through the Revolution of 1905

$99.99

Gold Clusters, Colloids and Nanoparticles II

$329.99

Haunting and the Educational Imagination

$49.99

Systems and Frameworks for Computational Morphology

$54.99

Verstndigung ber Regeln kreativer Praktiken

$74.99

Plant-Based Therapeutics, Volume 1

$199.99

Untersuchungen ber die Mikrobenflora der Kuhzitze und praktische Massnahmen zur Verhinderung ihres

$49.99

Testverfahren in der Mikroelektronik

$44.99

Recent Development in Clusters of Rare Earths and Actinides: Chemistry and Materials

$219.99

Developing Support Technologies

$109.99

Nonlinear Mathematics for Uncertainty and its Applications

$329.99

Single Domain Antibodies

$169.99

Eine kurze Einfhrung in die Systemtheorie

$29.99

Fighting As Real As It Gets

$54.99

The Changing Shape of Work

$169.99

Thinking Data Science

$64.99

Clinical Use of Antibodies

$84.99

Praktiken der Selbstbestimmung

$49.99

Samenkrner sozialer Bewegungen

$44.99

Machine Learning: ECML 2000

$39.99

Patterns of Supplementary Parenting

$39.99

Lotto und andere Zuflle

$44.99

6th International Symposium on High-Temperature Metallurgical Processing

$239.00

Diverse Pedagogical Approaches to Experiential Learning, Volume II

$169.99

Spherical Harmonics and Approximations on the Unit Sphere: An Introduction

$64.99

Gone with the Wand

$5.21