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Kulturelle Kommunikation in internationalen Unternehmen

Kulturelle Kommunikation in internationalen Unternehmen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834967084
Condition
New
Product Description

Melanie Mergler untersucht komplexe kulturell geprgte Phnomene aus der Perspektive eines sich dynamisch entwickelnden technologischen Fortschritts. Sie stellt die Diskrepanz zwischen den Mglichkeiten der Kommunikation und den menschlichen Kommunikationskompetenzen dar und analysiert die Bedeutung kultureller Kommunikation als konomischer Faktor in internationalen Unternehmen. Am Beispiel eines globalen Wirtschaftsunternehmens zeigt sie vor dem Hintergrund der fortschreitenden Globalisierung von Kommunikationsstrukturen ein wachsendes Bedrfnis nach individuell-kulturellen Kommunikationsformen im Umfeld internationaler Unternehmen auf.

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