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Kulturelle Kommunikation in internationalen Unternehmen
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Melanie Mergler untersucht komplexe kulturell geprgte Phnomene aus der Perspektive eines sich dynamisch entwickelnden technologischen Fortschritts. Sie stellt die Diskrepanz zwischen den Mglichkeiten der Kommunikation und den menschlichen Kommunikationskompetenzen dar und analysiert die Bedeutung kultureller Kommunikation als konomischer Faktor in internationalen Unternehmen. Am Beispiel eines globalen Wirtschaftsunternehmens zeigt sie vor dem Hintergrund der fortschreitenden Globalisierung von Kommunikationsstrukturen ein wachsendes Bedrfnis nach individuell-kulturellen Kommunikationsformen im Umfeld internationaler Unternehmen auf.
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