Copied Born Global Standard Establishers
Born Global Standard Establishers
Standardsetzer sind in der Regel etablierte Unternehmen mit starker Marktmacht und Reputation. Simone Wurster untersucht dagegen Erfolgsfaktoren fr die Realisierung internationaler De-facto-Standards durch relativ junge Unternehmen, so genannte Born Globals. Auf der Datenbasis von 22 Fallstudien aus vier Kontinenten entwickelt sie ein Grounded-Theory-basiertes Modell fr die Standardsetzung und -erhaltung dieser Firmen. Im Mittelpunkt des Modells steht die mehrdimensionale Faktorenkategorie Standardisierungsdynamik. Fr die Praxis leitet die Autorin Empfehlungen ab.
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