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Born Global Standard Establishers
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Standardsetzer sind in der Regel etablierte Unternehmen mit starker Marktmacht und Reputation. Simone Wurster untersucht dagegen Erfolgsfaktoren fr die Realisierung internationaler De-facto-Standards durch relativ junge Unternehmen, so genannte Born Globals. Auf der Datenbasis von 22 Fallstudien aus vier Kontinenten entwickelt sie ein Grounded-Theory-basiertes Modell fr die Standardsetzung und -erhaltung dieser Firmen. Im Mittelpunkt des Modells steht die mehrdimensionale Faktorenkategorie Standardisierungsdynamik. Fr die Praxis leitet die Autorin Empfehlungen ab.
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